![]() This study aims to determine the effect of brand image, halal awareness, halal certification, and halal raw materials on interest in buying halal products. ![]() Keywords: Middle-class Muslim, demographic, socio-economic, environment, potential halal hospital ![]() Arguably,Ī halal hospital’s potential is central, which is around 75% as measured by the level of preferenceĪnd behavior of middle-class Muslims who have different demographic, social, economic, and Hospital, and the actual behavior towards the potential of a halal hospital are correlated. ![]() This studyĪlso discovered that preferences towards behavior, preferences towards the potential of a halal Findings revealed that demographics, socio�economics, and the environment significantly influenced respondents’ preferences. (SEM) from the AMOS statistical software was used. To analyze the data, the Structural Equational Model With a total of 217 respondents in this study. A simple random sampling technique was used Potential of a halal hospital in Surabaya, Indonesia. ABSTRACT: This study was designed to unveil the influence of demographic, socio-economic,Īnd environmental factors on the preferences and behavior of middle-class Muslims toward the
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